Chain Reactions
Labor shortages, inventory delays, transportation bottlenecks: Much to the frustration of disgruntled consumers everywhere, these are the day-to-day struggles that outdoor brands of all sizes have faced since the pandemic began. Painful supply chain disruptions have piled up across the globe, with companies being forced to scale back or shut down entirely. And the turmoil can’t be traced to a single source because each hurdle is intimately intertwined with the next. Analysts predict that these troubles could last into 2023. To survive, businesses must continue being patient, creative, and flexible. Here are five case studies in resourcefulness.
